Nothing hurts your business more than a slow loading website. These days, website speed is the first element that interacts with the customer and plays a crucial role in gaining that first impression. When your site loads slowly, it not just affects the site’s usability and user experience, but also ranks your site lower in the search engines. Site speed is now considered an important ranking factor by search engines for both mobile and desktop sites. You will also experience higher bounce rates as well. Optimizing your site speed is well worth the time spent and gives you a lot of benefits. So, how can you solve the slow loading problem of your site and give your customers the experience they demand? Given below are a few ways.